Microsoft Tag in Entertainment Weekly

Fresh on the heels of Microsoft Tag’s debut in Woman’s Day magazine, the mobile barcode reading technology has now arrived in Entertainment Weekly magazine. As an EW subscriber myself, I was pleasantly surprised to see the tags featured throughout their new Summer Movie Preview issue which gave readers early looks at the upcoming movies due out this summer. Using the free Microsoft Tag scanning software for mobile phones, you could scan the tags next to the articles in order to launch the trailer for the film in question. There were tags available for sixteen of the movies featured in the issue. In addition, several advertisers included tags alongside their ads including Absolut, HBO, The History Channel, Honda, and CTAM/Movies on Demand.

I thought this was a great way of using Tag in real life – augmenting the printed page with more information. This issue of EW is available on newsstands now.