Yahoo Launches Kickstart
November 5th, 2007 | Published in Yahoo | 1 Comment
Yahoo launched a new social network called Kickstart today. The network is aimed at college students, recent alumni, and recruiters. Unlike Yahoo’s “regular” social network Mash (aka “Yawn”), Kickstart is more like a wannabe LinkedIn for the Facebook crowd. The Kickstart homepage even lists as one of the reasons to use Kickstart: “Uncle Ron may work for IBM, but it doesn’t mean you want him writing on your wall or poking your friends.” So basically, Kickstart wants to help college students and recent grads build a “professional” network for the purpose of career networking. But really, what about LinkedIn? Although that’s clearly what they want Kickstart to be, Yahoo is betting on the fact that “the kids” won’t have heard of it and will use Kickstart instead. Really? Even though all us “old” 30 & 40-year-olds took over Facebook, once a college-only network, when the kids want to grow up, they won’t come join the grown-ups on LinkedIn? Yeah, right.
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November 6th, 2007 at 8:41 am (#)
Hey Now Sarah,
I about Kickstart here first. I like it when Social networks have a simple URL to get to a users profile. After creating an account and looking for 2 minutes I didn’t see that. What do you think, isn’t it difficult to create a new network when people already have joined many & have friends there?
Thx 4 the info,
Catto