NY Times Launches “My Times”

After being in beta since April of last year, the NY Times’ "MyTimes" personalized homepage feature was officially launched this week. The personalized homepage offers you the ability to customize a NYTimes homepage by choosing from content like the top headlines, weather forecasts, photos, feeds, and widgets, and arranging them on a customizable page. On MyTimes, you can browse the favorite web sources listed on the personal pages of Times journalists including Nicholas D. Kristof and Michiko Kakutani, and, with just one click, add any of their sources to your own page. Additionally, you can add various widgets to your page, including the Flickr Photo Browser, Markets & Stock Quotes, Mortgage & Home Equity Rate Trends, Movie Showtimes, New York Times Crosswords, and Weather. Although the MyTimes makes for a nice homepage for New York Times readers, I think they will find that in being so late to the game, most people are going to stick with their current start page, like iGoogle, Pageflakes, MyYahoo, etc.