Today marked the launch of web 2.0 startup, Spock, another newcomer to the people search genre, joining others in this nearly overcrowded space, including sites like ProfileLinker, Upscoop, Wink, LinkedIn, and ZoomInfo. Unlike its competitors, though, Spock’s doesn’t want to be merely a voluntary, opt-in social network. Instead, Spock’s goal is to essentially become the Google of people search by indexing the web, slowly adding content by sourcing sites like blogs, photo sharing sites, wikipedia, and social networks. Based on the search results, Spock will then auto-generate tags associated with that person. Other users can then vote on whether existing tags are relevant or not. In a brilliant move for quickly establishing a user base, you can login and claim your own profile, thereby giving yourself additional voting weight with your own tags and descriptions. Spocking myself (hmmm…not sure that works as a verb just yet), I find that Spock has my LinkedIn info, but doesn’t seem to know about my websites. I had better go claim myself now…feel free to tag me as you see fit.
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