Last August, Sony bought a YouTube-like online video site called Grouper. Today, the company announced that the site has relaunched as Crackle and will now be an online streaming entertainment network. Crackle will feature channels focused on animation, music, comedy, travel, and more. The goal of the site is not to just generate traffic, though – Crackle will be to be a place where wannabe actors, directors, and producers can post clips that may get picked up and turned into TV shows or movies. Says Josh Felser, the founder of Grouper who is now co-president of Crackle: "We’re the only Internet company that’s actually integrated into a studio. We are very focused on liberating the next-generation creator-writer from YouTube; we offer funding, syndication, promotion and a pathway to Hollywood despite cynicism." Now go be famous.
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