Borders Mobile

Books on your cell phone? Cool! Borders has just announced that they will introduce a new service that will send chapters of books to customers’ phones free of charge. These will be sample chapters, sent out before the book is released. A list of books available to be beamed to your phone will be available on the Borders homepage when the service launches. 30 new titles each month will be promoted through this mobile offering. If you choose to purchase the book, you can receive a discount of up to 20% off the retail price. I haven’t seen any announcements as to a launch date, but I’m keeping my eyes open for this one.