Yahoo Resolving Their Identity Crisis?

Last week, Yahoo! announced their new mission statement: "To connect people to their passions, communities, and the world’s knowledge." Good, they finally have figured out what they are all about - the people! I think they are now finally on the right track. The company has been scrambling to define themselves since the leaked internal memo from last November dubbed the "Peanut Butter Manifesto," where Yahoo!’s strategy was likened to peanut butter, as in "spreading peanut butter across the myriad opportunities that continue to evolve in the online world. The result: a thin layer of investment spread across everything we do and thus we focus on nothing in particular." Post-manifesto, Yahoo execs made the decision to re-org Yahoo into three divisions - one focused on technology, one focused on Advertisers and Publishers, and a third, the Network Division, which now includes "the majority of Yahoo!’s consumer-facing products — our Communications products such as Mail and Messenger; our Community and Social Media properties including Groups, Flickr and Bix; our Search products including Web Search and Answers; the Media properties comprising our News & Information and Entertainment business units; and our Front Doors including the Yahoo.com home page and My Yahoo!." The Network Division not only houses these myriad of assets under one roof, they are also focusing on the company’s strengths and eliminating the redundancies and less successful entities. This can be seen in the recent decision to close Yahoo Auctions and Yahoo Photos (hoping to merge that property into flickr). Now if they would just dump MyWeb and focus on del.icio.us, we would be all set. (via Read/Write Web)

P.S. Yahoologigans, the blog pic is Yahoo wallpaper