Blockbuster Buying Movielink?

The ongoing fierce competition between Blockbuster and Netflix has Blockbuster once again eyeing acquiring the Movielink service. Although negotiations fell through last year, Blockbuster’s desire to trump Netflix has brought them back to the table. With an asking price of less than $50 million, Movielink would allow Blockbuster to cover all bases and offer movies in store, by mail, or online. Movielink’s video on demand service offers content from Paramount Pictures, Sony Pictures Entertainment, Universal Studios, Warner Bros. Entertainment, Buena Vista Pictures (including Miramax), and Twentieth Century Fox.